ROCKY Rocky is CEO and founder of Samson LIFE and Samson Wear, inspirational companies that use the proven power of words to kindly catapult people forward to positive, life-long change. Samson Wear places motivating words and phrases on athletic apparel to boost attitude and achievement. Rocky’s success was born from the ashes of his own collapse, following betrayal, suicidal depression and complete financial loss from a multimillion-dollar Ponzi scheme. After living in a tree house for a year, Rocky’s redemptive journey from tree house to triumph was a result of his mind mastery, entrepreneurial spirit, stirring power words and goal-setting strategies that became the basis for the best-selling book The Samson Effect. Rocky’s story inspires millions and offers a message of hope and happiness to those looking for a better way forward. BELIEF. PERSERVERANCE. HAPPINESS. Cheryl Bill Jason Janet John Amber Josh Cheryl (Chief Values Officer) With a rare combination of business smarts, positivity and extraordinary intuition, Cheryl keeps Samson LIFE grounded in its values, connected to a hopeful culture and focused on transforming lives. To this role, Cheryl brings more than 20 years experience in business management, accounting, administration and sales. She is a certified personal trainer, runs marathons and maintains a healthy lifestyle for her and her family. Her ability to absorb friendly firing is legendary. Cheryl joined Samson LIFE to give back and touch the lives of millions. Cheryl's Power Words: FAITH. STRENGTH. SERVICE. Bill (Piggy Banker) Bill knows money and management. He worked in international banking for Chase Bank in Manhattan, Guatemala and Panama. He advanced through the ranks to management with Idaho First National Bank, the largest regional bank. Later, Bill managed the University of Phoenix, Idaho, growing the campus from 300 to 3,000 students, where it was recognized as one of the top campuses in the nation. Bill has experienced the world, many times with just a backpack – always with an adventurous spirit. Bill joined Samson LIFE to help everyone enjoy life, adventure and learning. Bill's Power Words: INTENTION. COURAGE. EMPOWERMENT. Sarah (People Advocate) Sarah defines the human in human resources. Her entire career has been focused on caring for people. She worked as a flight attendant for 20 years, the last 10 years as a Master Executive Council officer focused on defining work rules for flight attendants. In 2013, Sarah received the Rodan + Fields Prescription for Change Foundation award for her giving, caring nature. Sarah loves her Harley, hers being a mischievous but loveable boxer-ridgeback mix. Sarah joined Samson LIFE to change negative thoughts one positive word at a time. Sarah's Power Words: FOCUS. BELIEF. AUTHENTICITY. Janet (Sales Maven) For Janet, sales is about instruction and motivation. She educated more than 13,000 students as a teacher for 25 years. As a real-estate agent, published author and personal trainer, Janet mastered what motivates people. She began First Glance Property Solutions to provide reliable housing care for families away for extended periods. Then, Janet founded The Idaho Wildfire Relief Fund, a charity that provides housing for wildfire evacuees. Janet enjoys a quiet mountain cabin full of boisterous family. Janet joined Samson LIFE to bring positive global change, one life at a time. Janet's Power Words: COURAGE. COMMITMENT. AMBITION. Rita (Product Pioneer) Rita spends too much time online. As an owner of two mobile marketing companies and with a master’s certificate in Internet Marketing, she creates premium mobile websites and custom mobile applications that work. For Samson LIFE, Rita uses her experience selling highly successful products on Amazon, her international sourcing contacts and her abundant creativity to produce and market novel Samson LIFE gear. Rita enjoys being mobile herself, spending time traveling with family and other mobile friends. Rita joined Samson LIFE to help people find hope that life can get better. Rita's Power Words: FAITH. PERSERVERANCE. KINDNESS. John (Marketing Mage) John is highly regarded for his ability to align sound marketing strategy with out-of-the-box thinking to exceed desired results. As head of marketing, he helped Scentsy, Inc. grow from $25 million to $550 million in four years. His 30 years’ experience in branding, marketing, creative services, communications and social media with companies like HP, Philips Lighting and American Express, makes him ideally suited to help Samson LIFE grow. His love of milkshakes is well documented. John joined Samson LIFE to help people find their true potential. John's Power Words: VISION. HOPE. GENEROSITY. Jason (Guru of Geekery) Jason is Samson LIFE’s skilled IT technologist who thinks in code and knows his alphabet. He is proficient in HTML, CSS and PHP coding, and shines in all CMS and CRM system development. Jason owns and manages BoiseWeb.co where he oversees marketing, drives sales and manages a team that crafts custom websites and ecommerce engines with ease. Jason works hard but enjoys spinning his wheels, as he commutes long distances on his bike. Jason joined Samson LIFE to help individuals find a happier, more peaceful world. Jason's Power Words: WISDOM. HONESTY. PERSEVERANCE. Amber (Visual Therapist) Few people can boast a career that offers part graphic design and part professional counseling like Amber. She specializes in visual identity development and individual identity improvement. Samson LIFE will benefit from her proficiency in design, editing, web design, photography and social media, as well as her insight into human development and healthy habit formation. Amber has a keen eye, a caring heart and a sharp wit whether on the couch or the computer. Amber joined Samson LIFE because she sees power in habits, belief and connection. Amber's Power Words: INTUITION. IDEATION. CONNECTION. Daniel (Sales Samurai) Daniel is an experienced sales manager, inspiring sales coach and stirring minister. His sales career began as a salesman for a national company. Later, he owned and managed two sales companies, where he received the Excellence in Customer Service Award and Top Volume Standings. Daniel uses his creativity and positive attitude to close countless contracts, exceed annual sales targets and build effective relationships. You can see him coming with his infectious smile and bright orange car. Daniel joined Samson LIFE to continue to do what he loves, help humanity. Daniel's Power Words: FAITH. COMPASSION. TRUTH.