Rocky is CEO and founder of Samson LIFE and Samson Wear, inspirational companies that use the proven power of words to kindly catapult people forward to positive, life-long change. Samson Wear places motivating words and phrases on athletic apparel to boost attitude and achievement. Rocky’s success was born from the ashes of his own collapse, following betrayal, suicidal depression and complete financial loss from a multimillion-dollar Ponzi scheme. After living in a tree house for a year, Rocky’s redemptive journey from tree house to triumph was a result of his mind mastery, entrepreneurial spirit, stirring power words and goal-setting strategies that became the basis for the best-selling book The Samson Effect. Rocky’s story inspires millions and offers a message of hope and happiness to those looking for a better way forward. BELIEF. PERSERVERANCE. HAPPINESS.