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The Effect of Words on Water

Experiments with Water

Words have been found to affect water crystals. Japanese researcher and healer, Dr. Masaru Emoto, conducted experiments on water molecules. These experiments showed human thoughts and intentions can physically alter the molecular structure of water. Specifically, the water crystals were altered simply through conscious intention.

Water from bottles labeled with positive messages had intricate structures and diamond-like reflectiveness when frozen and magnified. Water labeled with negative words had collapsed structures with yellow edges when frozen.

Dr. Emoto demonstrated that words have a vibration and will actually alter the structure of water crystals. He found that uplifting, positive, and encouraging words created beautiful, balanced and symmetric crystals. Destructive, hateful and evil words had the opposite affect on the water crystals. The visual evidence is breathtaking. (for more information, visit

Transformational Power

We use the transformational power of words every day. You control this incredible force because your thoughts become your words. You are the master of your ship, guiding it to safe lands of prosperity, abundance, happiness, and freedom. Choose your words wisely and be the agent of positive change in a world that desperately needs you.

Our company’s foundation is built on the idea that words have the ability to transform lives. Using words is a major key to what we do. It is implemented into everything, boldly and subtly, in our daily lives. We believe in the power of words. As we consistently see hopeful and uplifting words, their influence brings hope and joy to our thoughts. By changing the words we think, speak, act, write, listen, read, and wear, we can create our ideal LIFESTYLE!

Wear Your Words!

We have placed the most powerful words and messages on apparel. This is so the wearer and those around them will be empowered by the life-giving messages and words of encouragement. These words are woven into the fabric as a constant reminder of what is most important in life. Think about the words you wear and the words you see others wear. You will have the upper edge when you are wearing positive messages containing words of power and strength.


Rocky Detwiler

Founder/CEO of Samson Wear & Samson LIFE