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How to Transform Your Life

A Life Transformed

In March 2011, my transformation story was featured on and become the most viewed story in its category. This catapulted me to a viral success. Overnight, I was flooded with emails from people who found hope and encouragement in my story and my innovative use of power phrases to energize my climb from tree house to triumph.

With this rush of requests for help, I founded Samson Wear and Samson LIFE, inspirational companies that use the proven power of words to help catapult people to positive, life-long change. Samson Wear places motivating words and phrases on athletic apparel to boost attitude and achievement. Samson LIFE offers a transformational program, training, coaching/mentoring, and workshops. This life-transforming journey results from mind mastery, daily habits, a positive attitude and the stirring power of words.

Why Samson?

Samson was the strongest and most powerful human to walk the earth. Who doesn’t enjoy Samson’s historic story of strength, commitment and redemption? His unbelievable physical accomplishments were the result of lifelong commitments, personal confidence and the power of divine words. Samson demonstrated unbelievable achievement and ultimate redemption. The Samson story is one of commitment, strength and determination.

The Samson Effect

I continued to receive requests from people asking how I transformed my body in such a dramatic way. They were seeing the outward manifestation of a greater inner transformation. In answer to their requests, I broke down my process into 5 steps and wrote a book about it. I called it The Samson Effect.

The Samson Effect is five powerful actions that help you discover the inner strength that leads to liberating transformation. It is the key that unlocks the power within each of us to do great things. In other words, it is the secret sauce of change.

1. Think Positive Thoughts

It all begins with your thoughts. Your mind is your superpower. You become what you think and your life flows in the direction of your thoughts. Positive thoughts lead to positive results.

2. Speak About Your Dreams

Your thoughts become your words. Dreams take shape in your mind, but they come to life in your words. Visualize what you want and then share it with everyone in great detail, using positive, powerful words.

3. Act on Your Words

Now it is time to act. Your actions flow from your words so it’s inevitable. Use the power of words to power your actions. Make a commitment to act on what you think and what you speak.

4. Create Effective Habits

Actions completed daily become meaningful habits. Consistency in completing your actions is more important than the perceived weight of that action. Simple daily choices will become your effective habits.

5. Live Your Lifestyle

Effective habits create a lifestyle of achievement and success. To live the lifestyle you’ve always dreamed about, you must do more than dream about it. Forming habits in important areas is the key.



Once you apply the Samson Effect to your life, you will never go back to your old ways. You will take on deep blue skies of true transformational change.


Rocky Detwiler

Founder/CEO of Samson Wear & Samson LIFE

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The Effect of Words on Water

Experiments with Water

Words have been found to affect water crystals. Japanese researcher and healer, Dr. Masaru Emoto, conducted experiments on water molecules. These experiments showed human thoughts and intentions can physically alter the molecular structure of water. Specifically, the water crystals were altered simply through conscious intention.

Water from bottles labeled with positive messages had intricate structures and diamond-like reflectiveness when frozen and magnified. Water labeled with negative words had collapsed structures with yellow edges when frozen.

Dr. Emoto demonstrated that words have a vibration and will actually alter the structure of water crystals. He found that uplifting, positive, and encouraging words created beautiful, balanced and symmetric crystals. Destructive, hateful and evil words had the opposite affect on the water crystals. The visual evidence is breathtaking. (for more information, visit

Transformational Power

We use the transformational power of words every day. You control this incredible force because your thoughts become your words. You are the master of your ship, guiding it to safe lands of prosperity, abundance, happiness, and freedom. Choose your words wisely and be the agent of positive change in a world that desperately needs you.

Our company’s foundation is built on the idea that words have the ability to transform lives. Using words is a major key to what we do. It is implemented into everything, boldly and subtly, in our daily lives. We believe in the power of words. As we consistently see hopeful and uplifting words, their influence brings hope and joy to our thoughts. By changing the words we think, speak, act, write, listen, read, and wear, we can create our ideal LIFESTYLE!

Wear Your Words!

We have placed the most powerful words and messages on apparel. This is so the wearer and those around them will be empowered by the life-giving messages and words of encouragement. These words are woven into the fabric as a constant reminder of what is most important in life. Think about the words you wear and the words you see others wear. You will have the upper edge when you are wearing positive messages containing words of power and strength.


Rocky Detwiler

Founder/CEO of Samson Wear & Samson LIFE

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The Power of Words on Rice

Research on the Power of Words

I began researching the power of words years ago and ran across the experiments completed by Dr. Masaru Emoto. I was fascinated by his pictures of ice crystals showing how the molecular structure of water changes from outside stimuli, specifically music and positive or negative words. (for more information on Dr. Emoto, visit

Words on Cooked Rice

In another experiment, Dr. Emoto placed portions of water-cooked rice into two containers. On one container he wrote “thank you” and on the other “you fool.” He instructed school children to say the labels on the jars aloud twice per day. After 30 days, the cooked rice receiving positive thoughts stayed white and fluffy, while the other became rotten and moldy. Since our bodies are made up mostly of water, we are equally susceptible to physical changes from the energy and intention of our thoughts and words.

My own experiment

I performed a similar experiment with white rice. I cooked white rice in a pan and then evenly divided the rice between two separate jars. On one jar, I placed negative destructive words like, “loser,” “idiot,” “failure,” and “stupid.” On the other jar, I placed words that are on our inspirational apparel including “strength,” “courage,” “dedication,” and “blessed.” Within the first 20 days, the rice in the jar with the negative words taped to the outside started to turn brown and formed small growths of mold. The rice in the jar with the inspirational power words on it looked just like the day I cooked it. The rice in the “positive” jar stayed white and mold-free for months while the “negative” jar looked worse as time passed. I believe the jar with positive words preserved the rice, and the negative words caused the other rice to mold.

Wear Your Power Words

Words are the seeds of creation and words define who you will become. What do you want to create and who do you want to become? You get to decide, and you get to pick the power words to help fuel your motivation to succeed.

Rocky Detwiler

Founder/CEO of Samson Wear & Samson LIFE

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The 5 Words You Should NEVER Say to Yourself!

Avoid Destructive Words

“Handle them carefully, for words have more power than atom bombs.”

~ Pearl Strachan Hurd

The Power of Words

At Samson Wear and Samson LIFE, we believe in the power of words to transform lives.

Whether through science or through our own experiences, we know words have the power to create or destroy, lift or lay waste. Your thoughts and words matter and have power.

Words are Seeds

Words are like seeds that carry with them the power of their meaning. So when words (thought, spoken or written) are planted in our impressionable minds and tender hearts, they take root and grow into the meaning associated with them. If that word carries a positive meaning then positive and welcome things unfold. If a negative meaning weighs down a word, then the unwanted occurs. Words have the power to create or destroy and lift or lay waste; that is why we must be cautious of the words we use on a daily basis.

Words are the seeds of creation and they define who you will become. That begs two obvious questions:  Who do you want to become? and What do you want to create? Because you get to decide.

Since our use of language becomes habitual, it’s easy to get stuck in a “negative” rut. Consciously keep track of what you are saying to yourself to see if any changes need to be made. We put together this list to help you.



A Power You Wield Every Day

There is NO greater force on earth than the power of words. You possess the most powerful force in the world: the power to speak positive words and change your life. That is why our mission is to teach you to use the Power of Your Words to transform your life. Choose your words carefully and guard your thoughts, using this list to help you replace negative thoughts or words with positive ones.

Rocky Detwiler
CEO/Founder of Samson Wear & Samson LIFE
Transforming Lives with the Power of Words